Stories

The New Glam

La nuova campagna Liu Jo celebra lo spirito contemporaneo trasportandoci in una dimensione di assoluta libertà

Quintessentially

Quintessentially represents the perfect fusion of style and energy.

Blue Inspires

Denim: a single mood to dress all facets of your style.

The New Glam: Sneakers

Our new sneakers campaign walks to a special beat and it’s leaping into the New Glam world.

Together we feel, dream and live. Everybody.

"Everybody" is the new Liu Jo Spring Summer 2023 campaign. A powerfully simple message: only together can we dare to dream and live true to our unique selves.

#LiuJoEverybodyDenim

Your denim style expresses the complexity of your personality's many facets. The ultimate all-rounder piece becomes the essence of a wardrobe which embraces every individual's distinctive traits and makes them shine.

The new Denim Guide

Whether by themselves or in a total look, choose your 5-pocket jeans: wear them in regular, straight, or slim versions and choose between classic or contemporary tones — from intense blues to a used effect.

Leonie Hanne x Liu Jo | The new capsule

The convergence of simple silhouettes and explosions of colour: Leonie Hanne designs a new capsule collection in explosive style, available to pre-order now.

Denim guide FW22

Shapes, materials and washes tell the glamorous style of your next denim: discover the most suitable fit for you with the Liu Jo Denim Guide.

The moment is Now!

Glamour, denimwear, athleisure or business. The city provides the backdrop for interpretations of metropolitan style in the new Autumn Winter 22/23 campaign. A manifesto of intentions, an invitation to celebrate life in the present. It is the Liu Jo woman in her utmost expression.

Viviamo!

Let’s live! The new Liu Jo campaign is a celebration of the present, a story of joie de vivre and passion that invites you to live life lightly

The New Bottom Up!

A denim that follows your movements and enhances the natural beauty of each silhouette. Choose the new Liu Jo Bottom Up and wear your natural beauty.

Leonie Hanne x Liu Jo

A new capsule boasting glamorous charm is born from the collaboration between Liu Jo and Leonie Hanne, available in pre-order online. A vitamin-filled cocktail of positivity with accessories in pastel shades and glow details.

Denim guide SS22

The perfect ally fit for every silhouette, to wear and discover on all the models in the collection.

Winter Magic Park

Liu Jo plays with the Christmas spirit in a glamorous and funny way, creating the Winter Magic Park: a real playground where sparkling details and luminous applications are placed on accessories with essential lines for a Christmas Special Selection.

Boost the boots

A wardrobe must-have! The new biker boots herald a season of glamour combined with comfort. They feature combat soles that are perfect for any occasion.

Leonie Hanne x Liu Jo

Whimsical, chameleon-like, dynamic. A new capsule is born from the collaboration between Liu Jo and Leonie Hanne, blending femininity and glamorous charm into boots and court shoes with a wow effect.

Denim Guide FW21

From the iconic skinny model to the trendy boyfriend style, right up until the impeccable bell-bottom jeans: discover all the fits of the FW21 denim collection.

VIVIAMO! The new campaign

Start again from the simplicity of small gestures, celebrating the importance of every moment. The new advertising campaign is an invitation to savour every moment with new awareness, passion and enthusiasm. Lose yourself in the present, in the here and now, to savour the most authentic essence of existence.

#LJSUMMERHOLIDAY

Finally, a little relaxation. In the background, some of the most exclusive destinations of the Mediterranean coast, a picture of a glamorous summer experience, revealed through the different personalities of various top influencers: Alex Riviere, Veronica Ferraro, Mandy Bork and Sonia Lyson unveil their idea of a holiday amidst cover shots and the impalpable lightness of the Liu Jo summer collection.

Recycle your denim

Concrete actions, for a better future. “Recycle Your Denim”, Liu Jo’s new green project that gives your old denim a second life, was created along our path towards environmental sustainability. Set change in motion and participate in the initiative by bringing models you no longer wear to stores. Be better, do better.

Denim Guide SS21

From iconic models to the maxi volumes of palazzo jeans, indigo canvas reveals its glamorous identity with new fits and exclusive details. Your new denim, your statement of style.

#JFactor

Magnetic and kaleidoscopic, the "J" factor is revealed through the faces of Abby Champion, Ajok Madel and Zuf Capelli: the three iconic models in Liu Jo's new SS21 campaign. Behind the lens of photographers Mert & Marcus, the three stars reveal the brand’s glamorous essence through their #Jfactor. Jo, Jeans, Joy.

What’s your J Factor?

Passion, glamour and self-confidence. Every woman has something beautiful which reveals a multifaceted universe of values and emotions - the #JFactor. An inimitable trait that guides her choices, even in terms of her look.

The Green stylosophy

Season after season, the brand evolves in an ecological direction, focusing on its most iconic collections: firstly Liu Jo Better Denim, the brand's special eco-friendly denim proposal, and now with reinterpreted textile bags and accessories in a green key.

Liu Jo Smartwatch

Liu Jo Luxury is offering a sneak peek at its first smartwatch and exclusive wireless headphones. Two new iconic products which combine design and innovation to perfection, giving your daily adventures a lively twist. Always connected, always by your side.

#BagFriendsForever

A bag, a gift, two friends united by a unique, unrepeatable bond. Because being best friends means sharing laughter, emotions and - yes - even the same bag. Liu Jo plays with this female complicity with #BagFriendsForever, the concept that reveals the brand's new It Bag with innovative videos and content.